March 16, 2022

Charging happens at home 🏠⚡🚗

People charge when they sleep, work and eat. The Lectrium team spent three months in Oslo, Norway learning how people in the world's most developed electric vehicle market charge their cars, and guess what we found? Nearly every EV owner charges their car at home (or at work), nearly all of the time.

If you take a moment and think about it, drivers of internal combustion engine (ICE) vehicles developed a habit to constantly make detours to locations where their vehicle’s range could be extended by fuelling its tank. We are talking about gas stations, of course.

Meanwhile, EV drivers do not need to make these detours. They do not need to look for the nearest ‘gas station’, make a 5 mile detour, and spend an extra buck on overpriced coffee. Instead, every morning they wake up with a full ‘tank’ - a fully charged electric car.

In the dawn of the EV era, most of the first movers or early adopters are people with slightly higher income and a house with a garage or a driveway, or an apartment with a dedicated parking lot. They can charge their car at home and do not need to rely on public infrastructure. 

This is proven by J.D. Power’s recent survey of American EV drivers showing that 84% of participants regularly charge at home.

84% of participants regularly charge at home

Home vs Public charging

Does America need a robust public charging infrastructure? Yes.

Is public charging the key to driving EV adoption? Well, it is ONE of the keys.

Will every EV driver be more satisfied with their EV experience if they charge at home? Absolutely, Yes, Yes, YES! 

Level 2 charging at residences will really drive the adoption of electric vehicles in the USA and allow Americans to progress along the technology adoption curve to the early majority stage.

Home charging is important

J.D. Power’s new study measures EV owners’ satisfaction in three charging segments, and concludes that “Home charging is an important aspect of owning an EV and taking that to the next level by utilizing a Level 2 charger is key to optimizing the ownership experience” says Brent Gruber, senior director of global automotive at J.D. Power.

Home charging is an important aspect of owning an EV and taking that to the next level by utilizing a Level 2 charger is key to optimizing the ownership experience

However, upgrading to a Level 2 charger requires owners to take action: 75% of EV owners need at least one upgrade to make their homes EV ready.

The most common upgrades are:

  • wiring (55%);
  • outlet (45%);
  • electrical panel (28%).

Thinking about making your home EV ready? Get your quote from Lectrium today.

Once the early majority realizes they never have to go to a gas station again, and that charging at home is much cheaper than filling up a tank with gas, and that every morning they can wake up with a charged battery, adoption will increase.  

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Charging happens at home 🏠⚡🚗

People charge when they sleep, work and eat. The Lectrium team spent three months in Oslo, Norway learning how people in the world's most developed electric vehicle market charge their cars, and guess what we found? Nearly every EV owner charges their car at home (or at work), nearly all of the time.

How much does an EV charger installation cost?

Rising gas prices are making people ask - is it finally the time to switch to an electric car? We believe the answer is a resounding "YES!" Now is the best time to choose an electric car. We also know that there have been hundreds of blog posts on how to choose the right EV for your needs. However, by choosing an electric car, you should be aware that there are some hidden costs - the cost of an EV home charger installation.

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